Monday, October 1, 2012

Marketing Corner

In this blog string, I would like to share some free marketing concepts that may boost your ebook sales. There are already the tried and true methods that have been put out in regards to this subject such as (but not limited to): writing another book, starting a blog, working in the affiliated marketing program, creating a website for your works, and conducting interviews with well-known authors in your genre -- just to name a few.

So, let's say you've done all of that, and you're STILL not getting many/any sales. I'll use the two books featured on the blog for this week to illustrate a couple of techniques that you might not have considered. You've written a fantastic End of Days epic. The first thought might be marketing it to the Christian consumer market. You would be right in doing so, but what happens after that pool runs dry? I would suggest that you do something a little counter-intuitive. Take your work and market it to blogs and forums that run counter to the belief system that your book portrays. Sure, you will likely take some lumps along the way, but you'll also get more sales. No publicity is bad publicity.

In the other example featured on the blog this week, we have a children's book about an adventurous feline. Once again, the logical place to start would be in children's book circles. Since this story is about a cat, why not also market it to forums and websites for pet lovers? They likely have children or grandchildren that would read your work. As with all things, I would suggest that you not just go into a forum and spam everyone there. Get in and get involved. Feel out where your potential sales might be.

Both of these tips also lead to the bigger picture which is being more sociable and making yourself more visible. The more that you get out and about on the web, and in the real world the better your chances will be for success.

Come back and visit the blog again in the near future for more tips on marketing your books.

Cheers!

Books You Should Read

  The first ebook that I will review for this blog is a great one... and comes from Len du Randt. It is entitled "Son Of Perdition", and was a pleasure to read. It did remind me a bit of the "Left Behind" series that was so popular years ago, but this novel takes the reader into a slightly different direction giving them an in-the-trenches view of what the End of Times might be like.
  The characters are well-developed and multi-dimensional. The plot is well-paced and action-packed. The level of diction is spot on for a piece in this genre. Even if you come from a different cloth, the action in this work will keep you entertained the whole way through. Mr. de Randt's work can be found at:

http://www.amazon.com/The-Son-of-Perdition-ebook/dp/B0079II88M  

  Other works by du Randt include "The Incubus", "The Succubus", and a collection of short stories entitled "Love and a .38". They are all available on www.amazon.com .

  The next ebook that I'd like to get you in the know about is a children's book by Adrian Marshall entitled, "BOGOF the Supermarket Cat". This is a cleverly written piece about a cat that goes on a hair-raising adventure to the local supermarket. Along the way our friend makes new acquaintances, finds some new work and eventually finds his way home. The level of diction is very suitable for children of all ages, and the artwork is great. Marshall's work can found at:

http://www.amazon.com/BOGOF-the-Supermarket-Cat-ebook/dp/B009229B9S

  What will be the next adventure for our furry friend, Tiddles? Keep an eye on the series at www.amazon.com.